Why Intangibles?

  • To paraphrase NYU's Baruch Lev, to say that tangible assets should be valued, while intangibles should not, is like stating that ‘things’ are valuable, while ‘ideas’ are not. The|Intangibles is about my (Boyd Neil) views on the new dynamics and elements in corporate and organizational reputation.

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    « Conceit in Business | Main | Newcastle United - How NOT to Manage Reputation »

    July 14, 2009

    Dilbert Always Gets it Right

    I have enormous admiration for Scott Adams, the creator of Dilbert cartoons. Once again today he has captured the zeitgeist of the approach of some companies and organizations to corporate social responsibility.

    Dilbert.com

    A cartoon is worth a thousand posts.

    Posted at 10:32 AM in CR, CSR and Transparency |

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