The|Intangibles: Dilbert Always Gets it Right

July 14, 2009

Dilbert Always Gets it Right

I have enormous admiration for Scott Adams, the creator of Dilbert cartoons. Once again today he has captured the zeitgeist of the approach of some companies and organizations to corporate social responsibility.

A cartoon is worth a thousand posts.

Jul 14, 2009 10:32:08 AM | CR, CSR and Transparency

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Boyd Neil

I am a senior executive with the international communications consultancy Hill & Knowlton.

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The|Intangibles

To paraphrase NYU's Baruch Lev, 'to say that tangible assets should be valued, while intangibles should not, is like stating that ‘things’ are valuable, while ‘ideas’ are not.' The|Intangibles is about new dynamics and elements in corporate and organizational reputation.

July 14, 2009

Dilbert Always Gets it Right

Boyd Neil

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